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Ad placement

Ad placement at nanogolive portal

nanogolive makes available ad placement opportunities for advertising in the Life Science and Nano scope.

The ad placement consists on the placement of one or several ads in several web pages of the nanogolive portal.

The ad sizes available are specific, all in full compliance with the Ad Unit Guidelines published by the Interactive Advertising Bureau (IAB).

Contact us for a free consultation.

Different types of ads

Two different types of ads can be placed at nanogolive pages:

Static ads (images)

Image formats accepted: JPEG, TIFF or PSD recommended, GIF accepted. Please note that any received image will be, in principle, converted to GIF format through a process optimization for web publishing, using professional software. Exceptions will be made in situations that demonstrate that the conversion to GIF format affect significantly the appearance and quality of the image)

Animated ads (Rich Media)

The animated (Rich Media) ads must be created in Flash format and published for Flash Player 6. Both the .fla and .swf files must be supplied

Page selection

The selection of the more appropriate pages for the insertion of a specific ad must follow a compromise between:

The available space for ad placement during the advertising period

The nanogolive web pages which contextual content is related with the contextual advertising message of the specific ad to be placed

The nanogolive web pages which are typically most visited, according to Google Analytics (the home page is naturally the most visited; however there are many web pages which show a significant traffic)

The strategic selection of the Client

It is recommended to avoid pages with more than one ad from the same Client, due to reasons of good web practices.

Comments about design

If the ad is designed with a white (or significant clear) background, it is recommended to include a dark colored, dark gray or black stroke around the ad.

Stroke format:

Width: 1 pixel

Location: inside

Opacity: 100%

This procedure will contribute to a better visibility of the ad and, as a consequence, a more strong visual impact. If this recommendation is not followed, the ad will tend to blend into the white background of nanogolive web page(s) where it is placed.

Ad functionality

All available ad sizes must have a active URL (provided by the Client) to which the ads should link.

All animated (Rich Media) ads (created in Flash format and published for Flash Player 6) must be tested prior to be sent to nanogolive. It is strongly recommended that the tests must focus on three different situations:

Test the Recommended Animation Length (in seconds), according to the Ad Unit Guidelines published by the Interactive Advertising Bureau (IAB), (see table below for details)

Test in different browsers (example: Windows® Internet Explorer®, Netscape®, Flock™, Mozila Firefox©, and Opera©)

Test in different browser versions

Available ad sizes

The several ad sizes which will be available at nanogolive for ad insertion are:

120 x 600 pixels (Skyscraper)

468 x 60 pixels (Full Banner)

120 x 240 pixels (Vertical Banner)

125 x 125 pixels (Square Button)

120 x 90 pixels (Button 1)

120 x 60 pixels (Button 2)

As examples, all available ad sizes are placed into this web page.

Compliance with the Interactive Advertising Bureau (IAB)

Available ad sizes for insertion at nanogolive, including recommendations from the Interactive Advertising Bureau (IAB) about the Recommended Maximum Initial Download Fileweight and the Recommended Animation Length.

Ad Size (pixels)	Ad Name (*)		Recommended Maximum Initial Download Fileweight	Recommended Animation Length (Seconds)

120 x 600	Skyscraper	View sample	40 K	:15

468 x 60	Full Banner	View sample	40 K	:15

120 x 240	Vertical Banner	View sample	30 K	:15

125 x 125	Square Button	View sample	30 K	:15

120 x 90	Button 1	View sample	20 K	:15

120 x 60	Button 2	View sample	20 K	:15

(*) According with the Interactive Advertising Bureau (IAB).

Source: Ad Unit Guidelines published by the Interactive Advertising Bureau (IAB).

Does nanogolive project, design and produce the ads?

For static ads (images), yes, we project, design and produce any of the available sizes, if the Client wishes. Static ads produced by the editorial team of nanogolive will not be sent to the Client.

For animated ads (Rich Media), no, we don't project, design nor produce them. They must be supplied no nanogolive by the Client.

Deadlines for submission

In the case of ads sent by the Clients to nanogolive, those must be at our editorial board within 5+ business days prior to the publishing date.

If the Client does not follow this specification, the result will be a delayed publishing date and the Client must assume total responsibility of it.

Submission

Depending on the size of the ad(s) to be sent by the Clients to nanogolive, two alternative ways must be considered:

If the ad(s) has(have) a size that allows to be sent by E-mail on attachment, the Client must use this method and wait for a confirmation E-mail from the nanogolive Editor, Mr. Luís Bastos (luis.bastos@transadvancis.com or lb.transadvancis@mail.telepac.pt)

If the ad(s) is(are) too big to be sent by E-mail on attachment, the Client must post the files on a web page and send its URL by E-mail to the nanogolive Editor, Mr. Luís Bastos (luis.bastos@transadvancis.com or lb.transadvancis@mail.telepac.pt)

Different available periods

Clients can submit ad for placement during four different available periods:

One month

Three months

Six months

Twelve months

Availability

Please e-mail to the nanogolive Editor, Mr. Luís Bastos (luis.bastos@transadvancis.com or lb.transadvancis@mail.telepac.pt) for more information.

Right of submission refusal

nanogolive.com reserves the right of refuse any ad placement, due to editorial reasons.