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Questions?
Do you have questions about advertising your Life Secience, Micro, Nano, Nano Bio or related organization, product(s), service(s), solution(s) or event(s)? Please e-mail to the nanogolive Editor, Mr. Luís Bastos.
Contact the Editor.
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Ad posting

Available ad sizes

Follows a table presenting the several ad sizes available at nanogolive:

Ad Size (pixels)
Ad Name
 
Web page(s)
Position

300 x 250

Medium Rectangle

Home page only

Middle right

728 x 90

Leaderboard

All web pages

Top left

160 x 600

Wide Skyscraper

All inner web pages

Middle right
Different types of ads

Two different types of ads can be posted at nanogolive pages:

  • Animated ads (Rich Media)
    • The animated (Rich Media) ads must be created in Flash format and published for Flash Player 6. Both the .fla and .swf files must be supplied
  • Static ads (images)
    • Image formats accepted: JPEG, TIFF or PSD recommended, GIF accepted. Please note that any received image will be, in principle, converted to GIF format through a process optimization for web publishing, using professional software. Exceptions will be made in situations that demonstrate that the conversion to GIF format affect significantly the appearance and quality of the image)
Following the recommendations of the Interactive Advertising Bureau

The available ad sizes for posting at nanogolive follow the recommendations of the Interactive Advertising Bureau in concerning to the Recommended Maximum Initial Download Fileweight and the Recommended Animation Length.

Ad Size (pixels)
Ad Name (*)
 
Recommended Max. Initial Download Fileweight
Recommended Animation Length
(Seconds)

300 x 250

Medium Rectangle

40 K

:15

728 x 90

Leaderboard

40 K

:15

160 x 600

Wide Skyscraper

40 K

:15

(*) Following the recommendations of the Interactive Advertising Bureau.

Source: Ad Unit Guidelines published by the Interactive Advertising Bureau.

Different periods available

Clients can submit ad for posting during four different available periods:

  • Three months (minimum, renewable)
  • Four months (renewable)
  • Six months (renewable)
  • Twelve months (renewable)
Page selection

The selection of the more appropriate pages for the insertion of a specific ad must follow a compromise between:

  • The available space for Ad Posting during the advertising period
  • The nanogolive web pages which contextual content is related with the contextual advertising message of the specific ad to be posted
  • The nanogolive web pages which are typically most visited, according to Google Analytics (the home page is naturally the most visited; however there are many web pages which show a significant traffic)
  • The strategic selection of the Client
Ad functionality

All available ad sizes must have a active URL (provided by the Client) to which the ads should link.

All animated (Rich Media) ads (created in Flash format and published for Flash Player 6) must be tested prior to be sent to nanogolive. It is strongly recommended that the tests must focus on three different situations:

  • Test the Recommended Animation Length (in seconds), following the Ad Unit Guidelines published by the Interactive Advertising Bureau, (see table below for details)
  • Test in different browsers (example: Google Chrome, Windows® Internet Explorer®, Netscape®, Flock™, Mozila Firefox©, and Opera©)
  • Test in different browser versions
Comments about design

If the ad is designed with a white (or significant clear) background, it is recommended to include a dark colored, dark gray or black stroke around the ad.

Stroke format:

  • Width: 1 pixel
  • Location: inside
  • Opacity: 100%

This procedure will contribute to a better visibility of the ad and, as a consequence, a more strong visual impact. If this recommendation is not followed, the ad will tend to blend into the white background of nanogolive web page(s) where it is posted.

Does nanogolive project, design and produce the ads?

For static ads (images), yes, we project, design and produce any of the available sizes, if the Client wishes. Static ads produced by the editorial team of nanogolive will not be sent to the Client.

For animated ads (Rich Media), no, we don't project, design nor produce them. They must be supplied no nanogolive by the Client.

Submission

Depending on the size of the ad(s) to be sent by the Clients to nanogolive, two alternative ways must be considered:

Please include the reference AD-POSTING in the e-mail subject.

Deadlines for submission

In the case of ads sent by the Clients to nanogolive, those must be at our editorial board within 5+ business days prior to the publishing date.

If the Client does not follow this specification, the result will be a delayed publishing date and the Client must assume total responsibility of it.

Availability

Please e-mail to the nanogolive Editor, Mr. Luís Bastos (luis.bastos@transadvancis.com or lb.transadvancis@mail.telepac.pt) for more information.

Right of submission refusal

nanogolive.com reserves the right of refuse any Ad Posting, due to editorial reasons.

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